What files to deliver to a client, by job type
The deliverables for the jobs designers do most: a logo, a brand, social posts, print, web images and presentations. Formats, sizes and versions for each, and what not to include unless the contract says so.
Beginner2 min readUpdated 27 September 2026Studio · Deliver
By job
| Job | Deliver | Notes |
|---|---|---|
| Logo | SVG; PNG transparent in full colour, reversed and dark mono (e.g. 2000 px and 500 px wide); PDF | Name versions clearly: brand_logo_full-colour.svg, brand_logo_reversed.png |
| Brand identity | Guideline PDF (screen, and print if it will be bound); logo set; font names and licences; colours as HEX, RGB and a CMYK starting point; CSS or JSON tokens; .ase swatches | The HTML handoff holds most of this in one file |
| Social posts | PNG (graphics) or JPG (photos) per format at 1× | Named by format: client_job_instagram-post_v2.png |
| Print PDF with 3 mm bleed and crop marks; a JPG proof for phones | State RGB and the trim size in the note | |
| Web and email | WebP or PNG at 1× and 2× the display size; JPG for email headers | Ask for the display width in pixels |
| Presentation | PDF; editable slides only if agreed | Fonts embedded in the PDF |
Not by default
- Working files (layered designs, .void, PSD): only when the contract says so, and with a note on which tool opens them.
- Font files: licences rarely allow passing them on. Give names and where to buy them.
- Unused concepts and earlier versions: keep them, do not send them unless asked.
Which logo file formats should I give a client?
SVG for anything that scales (web, signage, printers), PNG with a transparent background for everyday use, and PDF for printers who ask. Each in full colour, reversed and one-colour versions.
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