Topic
Studio
Client jobs from the brief to delivery, and brand guidelines. 25 guides.
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Run a client job in Studio from brief to deliveryStudio keeps each client job in one place: the brief, references, directions, the key visual and its formats, review rounds and the final files. Here is how a job moves through it.Beginner4 min readBuild a brand guideline with locks and new takesThe brand guideline builder turns a brand colour, a logo and a personality into a full system: colour ramps, contrast pairings, a type scale, logo rules and a paged guideline. Lock what you have decided, and New take explores everything else.Intermediate5 min readHow to run a client design projectRun every client job through the same four stages and make each one produce something you can point to. Brief: turn the client's words into a checklist and a list of deliverables with dates. Directions: show two or three distinct ideas, not one design, and record which they chose. Review: number every version, pin every comment to the place it refers to, and turn their reply into a to-do list before you touch the file. Delivery: hand over every format at full size, named consistently, with a note that says what is in the box. Most client problems are one of these stages skipped.Beginner7 min readHow to keep a brand consistentA brand stays consistent when nobody has to remember it. Put the brand in one place the tools read from: colours with roles (primary, accent, background, text), two fonts with a scale, and logo files with a minimum size and clear space. Design one master per campaign and derive every other format from it instead of redrawing each one. Check before you export: off-brand colours, wrong fonts, a logo too small or crowded. Write the rules down once as a guideline so the next person, or you in six months, gets the same result. Consistency is a system, not discipline.Beginner6 min read
Everything else in this topic
- Start a job from the client's briefPaste the brief as the client sent it. Studio reads the headline, date, venue, price, call to action, contact and must-haves, suggests the formats it mentions, and carries all of it into the key visual and every format built from it.Beginner6 min
- Collect references and pull palettes from themAdd the images the client sent and the ones you have in mind. Studio reads each for colour, light, composition, texture and lettering, gives you its palette with proportions, and lets you save its colour grade to reuse on your own photos.Beginner4 min
- Present directions and run review roundsGroup references into two or three directions the client can choose from, present them as slides, a PDF or WhatsApp images, record their choice, then save each version you show them, pin their comments and turn their reply into a checklist.Intermediate5 min
- Send review and delivery links to clientsSend a client a link to a version. They pin comments, reply, and approve or ask for changes in their browser, with no account. Delivery links hand over the final files the same way. Everything is encrypted before it leaves your device.Intermediate2 min
- Deliver every format, named and ready for the printerThe Deliver tab renders every format at full size in the file types you tick, names each file by client, job, format and version, adds print PDFs with bleed and crop marks, and zips it all with a delivery note.Intermediate4 min
- Save client brands and reuse them on every jobKeep each client's colours, fonts, logos, logo rules and voice as a brand in Studio. Pick it on a job and the Editor checks the design against it, flagging off-brand colours, wrong fonts, small logos and crowded clear space.Beginner3 min
- Export a brand guideline for clients, printers and developersEvery export from the brand guideline builder: a screen PDF, a print PDF with bleed and crop marks, a single-file HTML handoff, editable Editor layers, CSS, Tailwind, design tokens JSON and Adobe .ase swatches.Intermediate4 min
- A design brief that starts the job (example and template)What a design brief has to contain before a designer can start, a real example the way a client actually writes one, a template that gets the same information in five minutes, and how a tool can read it into a checklist.Beginner4 min
- Get client feedback you can act on"Make it pop" is not feedback. How to ask so the answer is usable, how to record it so it does not come back, how to turn a message into a checklist, and how to run rounds that end.Beginner4 min
- Build a brand colour palette that passes contrastA palette is not five colours you like; it is a system of ramps where text is readable on every surface. The WCAG numbers, how to build ramps that stay even, where brand colours fail and how to fix them, and the builder that checks every pairing.Intermediate4 min
- File naming and versioning for design workOne naming pattern, one rule for when a number goes up, and one place versions live. The scheme, why it is in that order, what to do with client edits, and how Studio applies it for you.Beginner2 min
- The brand identity checklistEvery part of a brand identity that someone else will need to use it without you, grouped as logo, colour, type, layout, voice and files. Tick through it before you call an identity finished.Beginner2 min
- Logo clear space and minimum size: how to set the rulesClear space keeps other things away from the logo; minimum size keeps it legible. How to measure both from the logo itself, typical values, and how to make the rules checkable instead of aspirational.Beginner2 min
- A brand identity for a small business, in a weekendA small business does not need a forty-page guideline. It needs a clear name treatment, two colours that work, two fonts, and templates for the three things it posts and prints most. A two-day plan that gets there.Beginner2 min
- Make brand guidelines online, free, no accountA guideline builder that runs in the browser: logo rules, a checked colour system, a type scale, thirteen pages, and exports for clients, printers and developers. What you put in, what you get out, and what stays on your device.Beginner2 min
- Design handoff: what it means and what you hand overHandoff is the moment the work stops being yours to change and becomes someone else's to use. What each receiver needs (client, printer, developer, next designer), a note that answers their questions before they ask, and how Studio builds the package.Beginner2 min
- Present design directions so the client can decideShow two or three clearly different directions, each with a name, an idea in one line, a palette, type and references, before any finished design. How to make them different enough, how to present them, and how to get a decision rather than a mix.Beginner2 min
- A design review process with an endA review process has a start (a version with a number), a middle (feedback pinned to places and turned into a checklist) and an end (written approval). The steps, the rules that stop endless rounds, and the record that settles disputes.Beginner2 min
- What files to deliver to a client, by job typeThe deliverables for the jobs designers do most: a logo, a brand, social posts, print, web images and presentations. Formats, sizes and versions for each, and what not to include unless the contract says so.Beginner2 min
- Share a brand kit with your teamTwo ways to give everyone the same brand: share the client brand through a team so it stays in sync, or send the guideline files for anyone to load. How each works, who needs what, and how a shared brand becomes each person's Editor brand kit.Beginner2 min
- From brand guidelines to a working brand kitA guideline PDF is for reading; a brand kit is for working. How to move a brand from its guideline into Studio and the Editor so every design starts on brand, whether the guideline was made here or arrived from an agency.Beginner2 min