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Studio

Client jobs from the brief to delivery, and brand guidelines. 25 guides.

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Run a client job in Studio from brief to deliveryStudio keeps each client job in one place: the brief, references, directions, the key visual and its formats, review rounds and the final files. Here is how a job moves through it.Beginner4 min readBuild a brand guideline with locks and new takesThe brand guideline builder turns a brand colour, a logo and a personality into a full system: colour ramps, contrast pairings, a type scale, logo rules and a paged guideline. Lock what you have decided, and New take explores everything else.Intermediate5 min readHow to run a client design projectRun every client job through the same four stages and make each one produce something you can point to. Brief: turn the client's words into a checklist and a list of deliverables with dates. Directions: show two or three distinct ideas, not one design, and record which they chose. Review: number every version, pin every comment to the place it refers to, and turn their reply into a to-do list before you touch the file. Delivery: hand over every format at full size, named consistently, with a note that says what is in the box. Most client problems are one of these stages skipped.Beginner7 min readHow to keep a brand consistentA brand stays consistent when nobody has to remember it. Put the brand in one place the tools read from: colours with roles (primary, accent, background, text), two fonts with a scale, and logo files with a minimum size and clear space. Design one master per campaign and derive every other format from it instead of redrawing each one. Check before you export: off-brand colours, wrong fonts, a logo too small or crowded. Write the rules down once as a guideline so the next person, or you in six months, gets the same result. Consistency is a system, not discipline.Beginner6 min read

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